It’s easy for users to get overwhelmed, especially with so many distractions, bells, and whistles to marvel at on any given page on today’s busy sites.
Instead of such distractions, an exit intent popup is a great tool for redirecting users back into your funnel when they may have otherwise bounced.
Similar to money back guarantees, exit-intent popups work to reassure customers that you’re keeping their best interests at heart.
For example, a popup might appear offering a coupon to a user who attempted to click out of a shopping cart transaction.
The function of the popup is essentially a win-win situation for both the business and the customer.
You get an extra opportunity to redirect the buyer’s attention.
Meanwhile, the buyer gets yet another deal in their pocket.
If you’re interested in crafting such a popup for your sales funnel, There are plenty of customization options available to you.
From copy to design and beyond, there’s plenty to try and test on your users to help keep them in your funnel.
Over time, you’ll figure out what works best when it comes to keeping users on the page.