Behavioral retargeting, in all its simplicity, means that you will be shown ads based on your behavior.
The most common user of behavioral retargeting is Google, as their advertising engine provides you with the most relevant advertisements based on your search history and current searches.
Looking for something to help you get up in the morning? You can be sure there’s an advertisement about alarm clocks somewhere in there.
But we’ll take this one step further, without actually making it more difficult.
Let’s say you have a visitor in your sales funnel, and they’ve just downloaded your free eBook. They absolutely love it, but for one reason or the other, they never make it back to your sales funnel to head towards that purchase that is awaiting in the end.
Now with behavioral retargeting of ads, you can help them get right back there, and at the exact same spot. By tracking the progress of your users through the funnel, it’s easy for you to different setup ads for different stages of your funnel.
Haven’t downloaded the free eBook yet? That’s cool, but you really should, here’s an ad showing you the free eBook.
Downloaded the eBook, but never came back to read more about our solution to the problem highlighted in the book? That’s okay, here’s an ad to continue straight from where you left off.
By not forcing your customers to start all over again, as you would by running the same ad for everyone that just drops them in at the top of the funnel, you’ll make a far better impression on your customers.
And you know what else? You engage with them.
The customers realize you wish to help them by pointing out what they really need, and that way you create brand loyalty amongst your newly engaged with customers.