8 Questions You Need To Ask Yourself Before Building A Sales Funnel
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Written by Tracy White on May 7th, 2016
Let’s say your business wants to supercharge its sales funnel; however, you have no idea where to start.  

Fear not: although launching a funnel is arguably the most difficult part of the sales process, we’ve got the eight essential questions (and answers) necessary for you to get your funnel on its feet.

There are no stupid questions when it comes to sales funnels.

In fact, we’d argue that the smartest business asks the most questions.

Seems backwards, right? Shouldn’t the best marketers have all the answers, all the time?

Wrong. You should never, ever expect to have all the answers when it comes to your marketing efforts or industry.

In fact, curious companies have a distinct edge over their seemingly self-assured competitors as they…

Adapt with marketing trends and technical developments (and if you follow Internet marketing in the slightest, you know how platforms such as Google can turn businesses on their head overnight)
Keep from stagnating regarding their products and services
Better understand the wants and needs of their users, following the feedback from their communities and testing what works and what-what doesn’t
Now, there’s plenty to consider when setting up or rebuilding a struggling sales funnel.

Truth be told, the many moving pieces of a sales funnel can be quite daunting to a first-timer.

After all, there’s a lot of pressure to perform the first time around; therefore, we expect our sales push to gain immediate traction rather than stagnate.

Is this realistic? Can we really expect our funnels to meet or even exceed our expectations from day one?

The success of your funnel depends on some variable including your industry, marketing history, and pure research; however, we’ve narrowed down the eight questions every marketer should ask before rolling out a new funnel.

If you feel that you’ve got the following bases covered, you should feel confident in what your funnel is capable of.
#1 What Traffic Sources Will I Utilize?
You can’t have a funnel without users coming in, which begs the question: where will your users come from?

Keep in mind that although you have plenty of options when it comes to user acquisition, and each source of traffic has its particular pros and cons.

For example, let’s consider the benefits and drawbacks of the following:

Organic Traffic – What’s not to love about organic traffic? In a perfect world, users would come flocking to our sites, enter our funnels and serve us their information on a silver platter.

Unfortunately, organic traffic is often hit-or-miss.

For example, your website selling workout programs for women may also rank for keywords such as “vegan recipes for women” for a one-off blog post you wrote.

Such a keyword may boost your site’s traffic but do absolutely nothing for your conversions.

Of course, organic traffic is much better than no traffic at all.

Paid Traffic – Although paid traffic can be complicated, it’s arguably the best way to ensure that users are engaged and interested in your product before they enter your funnel.

Unfortunately, they are often the priciest users to acquire, and your success depends heavily on the platform you choose (Facebook, AdWords and so on).

Regardless, paid traffic is a great way to test your funnel (granted you have the budget for it).

Email Marketing – The effectiveness of email marketing relies heavily on your list.

Do you have your hands on a hot list or a cold list?

Where did you it come from? How much did it cost you?

What about building your own list?

Email marketing can be a potential goldmine, granted you’re gifted with a legitimate list of potential customers.

Possibilities are seemingly endless when it comes to acquiring traffic for our funnels, which is certainly exciting.

It’s what we do with that traffic, though, that will make or break our funnels.

#2 What Type of Copywriting Will I Need?
When it comes to the many moving pieces of your sales funnel, a copy is easily one of the most important.

Effective copy is more than the text on the page; it’s engagement, piquing the interest of new users and generating genuine emotion from readers.

Depending on your industry and the sort of deals you’re running, you’ll more than likely need a wide variety of copy for your funnel including (but not limited to):

-Marketing language to help seal the deal (whether on your landing page or advertisements)
-Calls to action to encourage click-throughs
-Email headlines to draw prospective buyers in
-Fine print to make sure your deal is legitimate
-Articles and blog posts to drive additional traffic to your deal
Whether you feel comfortable in writing such copy yourself or decide he need to hire an expert, make sure to cover your bases regarding copy.

An effective sales funnel tells a story, so ask yourself: what message are you conveying to your users?
#3 Do the Numbers Add Up?
In short, make sure that you’re getting the best return on your investment possible before activating your funnel.

Marketers often waste resources or go over-budget due to poor planning or simply getting carried away.

You wouldn’t invest $1,000 into your funnel if you only projected $100 in return, would you?

As you begin to craft your sales funnel, make sure to do your homework and set aside a budget beforehand to make sure you don’t go in the red before you even get started.

Likewise, it may be beneficial for you to test some of your existing or new advertising before running it on your funnel to better understand what works and what doesn’t for your niche.
#4 What Does Your "Ideal Customer" Look Like?
Businesses can’t thrive without customers, but do you really know what your ideal customer looks like.

That is, what exactly do they want, how do they behave and what can you do to meet your needs?

This information isn’t going to fall out of the sky.

Again, you’re going to need to do some research to understand better users in your space and how they spend.

If you’re unsure of who exactly your ideal customer is, perhaps consider looking into blogs, forums and social media influencers in your niche or industry.

Also, you can take a look at your competitors and their own advertisement to what funnels comparable to your own are trying to achieve with buyers.
#5 What Payment Integration Will I Use?
There’s nothing worse than losing a customer at the last minute.

For this very reason, payment integration options are essential for a funnel that’s looking to appeal to all users.

Naturally, credit card processing is a no-brainer for the modern business; however, credit cards aren’t the only form of payment in the digital age.

Consider also the popularity of platforms such as PayPal, boasting over 160 million active users, and relatively new, tech-savvy payment options such as Stripe.

A successful funnel meets the needs of all visitors, so take into consideration the need for a diverse payment integration system. For us we prefer Stripe as our payment integration platform.
#6 How Will My Autoresponder Be Set Up?
Autoresponders are easy to overlook; however, you’ll be glad you spent quality time crafting them once your sales funnel gets rolling.

Naturally, users have questions, and it’s our responsibility as businesses to make sure those users’ needs are met.

There’s a lot you can do with autoresponders regarding engaging customers; in other words, “autoresponder” doesn’t have to translate to “robotic” or “emotionless.”

Not only should autoresponders nurture leads and keep them warm, but also work as a means of engaging your users.

Again, Question #2 rears its head as you consider the importance of copy in this part of your funnel.
#7 How Do I Create a Sense of Urgency?
If you want a truly competitive sales funnel, you’re going to need to create a sense of urgency regarding your deals.

Crafting copy that drives users to buy sooner rather than later is one of the classic tactics of content marketing that should most definitely be applied to your funnel.

Some examples of creating urgency include…

*Time-sensitive deals (“Buy within the next 24 hours…”)
*Breaking news or information (“This just in…”)
*Language that plays into fear or vulnerability (“Protect yourself before it’s too late,..”)
#8 How Do I Create a Sense of Scarcity?
Similar to creating urgency, developing a sense of scarcity in your funnel with the further drive home the need for users to buy now.

We don’t want to see users lingering in our funnel; therefore, creating a sense of scarcity within your funnel with giving users that final push to be.

Examples of scarcity marketing include…

* Offering deals “while supplies ”
* Offering “limited run” products (“only 100 available”)
* “Special Edition” products, services and deals (“only the first dozen buyers get this deal…”)
If you need help with marketing online or building intelligent funnels to generate leads, convert sales and create raving fans for your business, we can help. Simply click the "get a quote" button below and then schedule a 30-minute strategy session so we can give you a blueprint for being successful online based on our experience of "what's working now" in the world of online marketing and advertising.

To your success, 
Tracy White
Chief Marketing Officer
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